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Local marketing & SEO for small businesses

Put your local business on your customer’s map

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Did you know..?

If you’re not in the top 3 results on Google Maps, then your business is invisible to most customers.

You need at least 40 online reviews before consumers will believe your business’ star rating is accurate.

57% of consumers need at least a 4-star online review rating before they will choose to use that business.

40% of consumers will give up looking for a local business that they couldn’t find because the address was incorrect.

 
 

Does your business success depend on driving enquiries and visits from new customers that live, work or travel near you?

 
 
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High street businesses

Restaurants, cafes & bars, co-working spaces, hairdressers, beauticians, accountants, solicitors, vets and pet care, gyms, grocery stores, hotels and B&Bs.

With so much choice on the high street, how are you ensuring that new customers find your business, and choose to visit you over your local competition?

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Local trade businesses

Builders, electricians, plumbers, roofers, painters and decorators, plasterers, locksmiths, gardeners and landscapers.

With countless trade businesses competing for attention online, how are you ensuring that you stand out to new customers, and that they trust you can deliver the quality service they need?

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Holiday rental businesses

Hotels, B&Bs, holiday cottages, luxury glamping sites and self-catering businesses.

Holiday-makers and weekenders new to your local area are looking for well-recommended places to stay. How are you ensuring that your business stands out, and that new customers book with you rather than your competition?

 
 

Our local SEO service will help your business to outshine your local competition.

 
 
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We deliver quality local marketing & search campaigns to help increase the profitability of local trade and high street businesses.

 
 

Our local marketing and SEO service will improve your business’ online visibility, build trust, generate leads, increase footfall, gain loyal customers… and increase profits.

 
 
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We can help…

1. Maximise your online visibility,

2. Build a 5-star reputation for your business, and

3. Drive more enquiries and customers through your doors.

 
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How it works

Here’s how we use local marketing & SEO to shine a light on your business

 
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Local marketing & SEO auditing

We begin by conducting a local marketing & SEO audit of your website and Google My Business listing.*

This is followed by a kick-off call to review your audit results in more detail and agree a plan to focus our efforts, ensuring that we’re all on the same page.

* PS you can see how your local marketing & SEO is performing doing by grabbing your 100% free audit today below.

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Local SEO campaign setup

We’ll set up your local marketing & SEO campaign and ensure your analytics tools are configured correctly to measure which traffic is contributing to sales. 

We’ll also configure our software to identify where links are coming from, analyse your competitors, identify keywords, and more.

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Google Business Profile optimisation

Your Google Business Profile is often the first thing your customers notice when they search for you, but it’s more than that. A completed GMB listing can single-handedly improve your local SEO ranking, while its reviews provide social proof to new customers.

We’ll optimise your Google My Business keywords, descriptions, business categories and images to outshine your local competition.

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Online listings management

Online listings are the digital equivalent of phone directories, and you need to be listed consistently on all of them to boost your local search ranking, and generate more traffic and enquiries. 

We’ll take care of your online visibility by identifying and adding listings for your business to relevant local, niche and general online directories. We’ll also identify and fix inaccurate listings, and remove any duplicates.

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Online reputation management

Online reviews are how today’s customers discover, evaluate and trust businesses. Whether it’s Google, Facebook, Yelp, TripAdvisor or Rated People.

We’ll help identify your happiest customers and make it easy for them to share their experiences on the most important review sites. We’ll also help identify any unhappy customers to help reduce the risk of negative reviews.

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Google Business Profile management

We’ll post regular updates on your Google Business Profile, respond to customer reviews and handle customer Q&As and messages. Or, if you prefer to manage these yourself, we’ll simply notify you of anything needing your attention.

We’ll also benchmark your performance against your top local competitors, and monitor your Google My Business Insights data to help ensure that you stay ahead of your local competition. 

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Optional extras

We provide a complete digital marketing service to help clients fast track their growth.

So, as and when you need it, we can also support you with a range of additional services from web design and build to content creation and paid search advertising.

 
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Would you like to improve your local SEO performance?

Visit our sister company LocalMark to find out about our effective, affordable local SEO service.